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The company previously raised £3m in pre-seed funding, also Via Veg Capital, with plans to bring in outside investment sometime in 2023.

This latest round of funding will support greater capacity, team building, marketing, research & development and scaling up of the business internationally. VFC is also currently hiring for a US general manager to help fast-track growth in North America.

VFC and Veganuary co-founder Matthew Glover said: “There has been huge interest from investors and we’re very grateful for that. By working with Veg Capital we’ve been able to focus purely on scaling the business as fast as possible to take advantage of the opportunity.”

Tesco supply deal

Founded in December 2020, VFC achieved its first major listing at Tesco in October, with all three of its products stocked in the frozen aisle –VFC Original Recipe Chick*n Fillets, VFC Original Recipe Popcorn Chick*n, and VFC Original Recipe Chick*n Bites.

VFC commercial director Stewart McGuckin said the reception to the brand had exceeded expectations and had spurred the company to accelerate its plans.

“The reception from both customers and consumers has been incredible, and the successful Tesco launch has allowed us to secure listings in more of the UK’s top four grocers, as well as the largest food service wholesalers,”​ said McGuckin.

“Expansion within the UK has been phenomenal, and we are also seeing strong international demand, particularly from the US.”

Taste and texture

With the current range performing well, the next step for the brand is to further develop the taste and texture to make it even closer to animal-based chicken,


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