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Finnebrogue reveals plant-based launches

Finnebrogue Artisan has launched three new plant-based products under its Naked brand.

Naked Without the Moo No Beef Teriyaki Strips, Naked Without the Cluck chicken style Southern Fried Goujons and Without the Splash No Fish Goujons have launched in Tesco, Sainsbury and Morrisons stores across the UK.

The plant-based roll out is the latest expansion into the sector for the Northern Ireland food producer, following the opening of its £30m plant-based factory in December 2020.

Finnebrogue head of new product development Sarah Savage said: “These latest additions to the Naked range not only extend the choice of delicious plant-based foods for our very loyal Naked consumers, but mark our entry into all four key plant-based categories – imitation pork, chicken, beef and fish.

“These launches are only the start of what we intend to develop over the coming months and years to come.”

Snacking first for This


London-based meat-alternatives producer This has taken its first step into the snack food market with the launch of plant-based This Isn’t Pork Cocktail Sausages.

The product is part of a trio of new lines for the summer, which also include This Isn’t Bacon Lardons and This Isn’t Chicken Skewers – available in Sticky BBQ and Lemon & Herb flavours.

The launches are intended to build on the brand’s commitment to offer plant-based alternatives to all traditional meat-based products available in supermarkets.


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