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In its annual report for the year to 30 April 2021, the company, which has a joint venture with Thanet Earth and owns businesses such as Primafruit and The Avocado Company reported operating profit of £1.9m. That compares to £1.1m in the previous year. Sales were down from £454m to £414m.

In his strategic review of the year, group chief executive Martyn Fletcher noted that Fresca Group had also grown pre-tax profit: “A strong pre-tax profit figure of £4.4m reflects our focus on effective cost and margin management, particularly noteworthy considering the additional expense associated with COVID-19 measures and Brexit preparation.”

The Avocado Company had performed ahead of expectations, with customer contract wins significantly increasing market share. Mack Fruit continued its solid performance and specialism particularly in the melon category, growing its market share and developing new prospects for growth.

“Work is well underway at The Avocado Company to ensure that the facilities become ‘best in class’ in the flexible ripening and packing of avocados, which supports our long-term growth ambitions in this product area,” ​Fletcher stated.

Fresh Plus, Primafruit and DGM Growers

Work was underway to deliver a centre of excellence for ripening and packing for the Fresh Plus business. Enjoying the benefits of newly-extended facilities, Primafruit had grown its business in target categories such as berries and had moved quickly to ensure that recently integrated exotics products were managed well from farm to store.


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